Brand Protection & Brand Intelligence Services Fieldworks (JAC-SCN-09)

Counterfeit Consumer & Non-Consumer Goods (or Counterfeit & Fraudulent, Suspect Items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the Trademark, Patent or Copyright of the brand owner by passing off its goods as made by the brand owner. 

---

Counterfeit Products made up 5 to 7% of world trade in 2013, & in 2014 cost an estimated 2.5 million jobs worldwide, with up to 750,000 jobs lost in Africa. About 5% of goods imported into the African Union in 2013 were fakes, according to archived Research.

---

Our Brand Protection & Brand Intelligence Services Fieldworks

Brand Protection is the process of protecting the Intellectual Property (IP) of Companies & their Associated Brands against Counterfeiters, Copyright Pirates, & Infringers of other Types of IP, such as Patents, Design Rights, Color Mark & Trade Dress.

This is done not only to protect the loss of revenue from a company but also to protect a Company’s Image, Reputation & overall Value. Fundamentally, Brand Protection prevents Brand Abuse.

Brand Abuse is an umbrella term which refers generally to an outside party infringing on a Brand’s Intellectual Property to take advantage of its well-respected reputation. Brand Abuse can come in many forms.

We at James Areh Cognisance® understand the industry challenges for Anti Counterfeiting, Online Brand Protection, Cross Border Product Security, Cyber Crime, IP Legislations, Global Cloud Security, Serialization, & Track & Trace Strategies; hence, we helps the Senior Brand Protection, IP, & Security Professionals throughout the Supply Chain to forge strong & everlasting Business Relationships, Business Intelligence, Business Continuity, Business Development, Business Sustainability, & Business Risk Control & Management with Our Market Research / Social Research Fieldworks Best Practices & Knowledge about the very latest research affecting the trends in the Global Brand Protection Industry.

We create a better African Market & Environment for the Senior-level Executives to Privately Network & plan adequate Business Strategies, Business Risk Management & Mitigation.

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Ranges Of Services

At James Areh Cognisance®, We offer several ranges of services in line with Brand Protection & Brand Intelligence which are listed below as follows:

Brand Monitoring	Brand Intelligence
Brand Inspection	Brand Due Diligences
Brand Trace	Brand Management
Brand Sampling	Brand Audit
Brand Control	Brand Protection
Brand Relations	Brand Collection (EDP)
Brand Forensics	Sample Buying
Authentications	Sales-Sites Visits
Physical Inspection	Competitive Intelligence
Product Intelligence	Survey Intelligence
Anti Brand-Trafficking	Counterfeit Intelligence
Clone Market Intelligence	Prototype Market Intelligence
Imitation Market Intelligence

At James Areh Cognisance® We provide Investigation, Intelligence, & Due Diligence Services for the industry challenges as regards to Anti-Counterfeiting, Online Brand Protection, Cross Border Product Security, IP Intelligence, Serialization, Track & Trace Strategies.

We provide Feedback, Fieldworks & Support Services to helps mostly Senior Brand Protection, IP & Security Professionals throughout the Distribution & Supply Value Chain to forge ahead stronger & at the same time building a lasting business relationships & providing knowledge about the very latest research affecting the trends in global brand protection industry.

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Brand Risk Management Insights

Our Brand Protection, Intelligence & Investigations Services are provided to suit Client’s needs in diverse manners & in diverse areas depending on Client’s Brand Risk Management Strategy; hence, complementing Clients Strategy in line with our Fieldworks related to Technical Controls & Inspections Solutions on the fields with regards to any of the following Client’s concerns:

Anti-Counterfeiting	Anti-Piracy
Anti-Fraud	Brand Protection
Cold Chain Security	Cross Border Regulations
3D Bar Codes & QR Codes	Holograms
Illicit Trade	Internet Brand Monitoring
Track & Trace	Labelling & Authentication
Logistics Cargo Security	Online Brand Protection
Smart Packaging	Security Printed Technologies
RFID / NFC	Security Inks
Serialization

Our Brand Threats & Damage Control Services

Brand Protection is the process & set of actions that a right holder undertakes to prevent third parties from using its Intellectual Property without permission, as this may cause loss of revenue &, usually more importantly, destroys Brand Equity, Reputation & Trust. Brand Protection seeks primarily to ensure that Trademarks, Patents, & Copyrights are respected, though other Intellectual Property Rights such as Industrial Design Rights or Trade Dress can be involved.

Counterfeiting is the umbrella term to designate infringements to Intellectual Property, except for the term piracy which is sometimes (colloquially) used to refer to Copyright Infringement.

A narrower definition of Brand Protection which focuses on Trademark Infringement, is sometimes used. Counterfeiting of physical goods that involves Trademark Infringement is indeed one of the predominant forms of Intellectual Property Infringement.

However, both Copyright & Patent Infringement are possible without an Associated Trademark Infringement, & both may result in loss of revenue & of Brand Equity. Eliminating diversion, gray market, or product theft & resale, are generally considered as well as part of a Brand Protection Strategy, even though an Intellectual Property may not be necessarily infringed.

Our Counterfeit Consumer & Non-Consumer Goods (Or Counterfeit & Fraudulent, Suspect Items – CFSI) Perspectives

Counterfeit Consumer & Non-Consumer Goods (or Counterfeit & Fraudulent, Suspect Items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the Trademark, Patent or Copyright of the brand owner by passing off its goods as made by the brand owner.

Counterfeit Products made up 5 to 7% of world trade in 2013, & in 2014 cost an estimated 2.5 million jobs worldwide, with up to 750,000 jobs lost in Africa. About 5% of goods imported into the African Union in 2013 were fakes, according to archived Research.

International Anti-counterfeiting Investigations	Product & Brand Market Surveys
Intellectual Property Acquisitions	Test Purchasing / Controlled Sample Purchases
Administrative & Criminal Enforcement	Customs Notification & Monitoring
Law Enforcement	Enforcement Audits
Destruction Supervision	Destruction Verification
Licensee & Vendor Brand Compliance Checks	Expert Witness Testimony
Brand Protection Risk Assessment	Unauthorized Subcontracting Investigations

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Core Audience

Our Core Audience for Our Brand Protection Investigations & Compliance Support Services are as follows:

Global Anti-Counterfeiting Head	Manager Online Brand Protection
Global Serialization Project Manager	Director Brand Protection
Senior Brand Security Manager	Legal Anti-Piracy Manager
Global Head Brand Security	Senior Serialization Technologist
Global Security Director	Senior Legal Head
Director Global Brand Security	Senior Legal Brand Analyst
Senior Brand Security Manager	Director Internet Investigations
Director Track & Trace	Trademark Attorney Head
Head of Intellectual Property	Supply Chain Tracking Manager
Anti-Piracy IP Manager	Global Packaging Head
Innovation Manager Packaging	Packaging Design Manager
Director Packaging Buyer	Procurement Packaging Manager
Purchasing Director	Global Category Buyer
Head Packaging Engineer	Packaging R & D Head
Senior Packaging Manager	Senior Packaging Technologist
Packaging Outsourcing Manager	Packaging Development Head
Vendor Selection Head	Supply Chain Manager
Head of Serialization	Head of Brand Security
Global Brand Security Director	Online Protection Manager
Head of Marketing	Global Brand Security Director
Head of Brand Protection	Marketing Director
Global Brand Protection Head	Head of Anti-counterfeiting
Head of Brand Security	Global Brand Protection Head
Global Brand Security Director	Security Director
Track & Trace Head	Head of Brand Protection
Security Manager	Head of Intellectual Property
Chief Marketing Officer	Brand Protection Manager
Head of Corporate Security & Crisis Operations	Data Protection Officer
Head of Corporate Security	Marketing Director
Senior Manager Global Brand Relations	Data Protection Officer
Head of Legal	Manager Online Brand Protection

At James Areh Cognisance® We bring together the leading-edge Insights & Field Solutions to provide unparalleled business strategies & knowledge of the markets. We have built a strong reputation in the market by providing Exclusive Business Intelligence & the Industry Trend Analysis to the various Clients & several Solution Providers either directly or indirectly or via referrals from the world’s leading sectors as listed under our Website Page titled Our Sectors.

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerns

Our Brand Protection & Brand Intelligence Services Fieldworks coves & caters for the following groups, classifications & categories of items, goods, services or brands listed below:

• Bakery Products: Breads & rolls, waffles, cakes, pies, donuts, bagels, toasted pastries, tortillas, other bakery products

• Cereal & Grain-Based Products: Cereals, prepared flour, pasta, rice & corn milling, other grain-based products

• Condiments & Seasonings: Ketchup, sauces, gravies, condiments, peanut butter, seasonings, flavors & syrups, oils, salad dressings, mayonnaise & pickled products, etc.

• Prepared Foods / Meals / Side Dishes: Prepared dinners / meals / entrees / salads, prepared side dishes, pizza, meat alternatives, baby food, non-fluid dairy alternatives, other prepared products

• Dairy Foods: Ice cream & frozen desserts, novelties, fluid milk & beverages, cheese products, yogurt & other cultured products, butter or margarine products, powdered products, other dairy foods & dairy based drinks

• Snack Foods: Chips, pretzels, cookies & crackers, nuts / trail mix, extruded snacks, snack bars, cheese snacks, meat snacks, prepared snacks, other snack foods

• Candy & Confectionery Products

• Beverages: Soft drinks, beer, bottled water, alternative beverages / sports drinks (including fortified / nutraceutical), wine / liquor, juice / fruit drinks, coffee / tea, other beverages

• Meat, Poultry & Seafood Products: Processed / further processed meat, poultry, seafood, slaughtering, fabricating, cutting, rendering, other meat, poultry, seafood.

• Manufacturer of Ingredients / Nutritional Ingredients

• Specialty Nutritional Products: Dietary supplements, meal replacements, nutraceuticals, chews & nutritional candy, energy & nutritional shots, etc.

• Retail: Supermarket, Convenience, Mass merchandiser

• Food Service

• Pet Foods

• Fruits & Vegetables

• Testing Labs, Universities, Government

• Equipment for Food Processing / Packaging Materials

• Warehousing / Distribution / Logistics

• Co-packer / Contract Manufacturer

• Other Allied to the Field

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerns Roles

Our Brand Protection & Brand Intelligence Services Fieldworks coves & caters for the following groups, professionals, industries, sectors, roles, or designated services listed below:

• Research & Development / Product Development: VP, Director, Manager R&D, Food Tech, Chemist, Flavor Room Manager, Lab Tech, Design Manager, Research Chef, Tech Services Manager, Project Manager, R&D Personnel

• Food Safety / QA / QC: VP, Director, Manager, Supervisor of Quality Assurance / Quality Control / Food Safety, QA / QC / Food Safety Personnel

• Plant Operations / Production: Operations VP / Director / Manager, Production VP / Director / Manager, Manufacturing VP / Director / Manager, Plant Manager / Superintendent / Foreman, Line Foreman, Processing / Packaging Supervisor, Maintenance Foreman, Plant Security Manager, Safety Manager, Health & Safety, Operations personnel

• Corporate Management & Administration: President, Owner, Partner, Chairman of the Board, Executive VP, CEO, CFO, COO, Secretary-Treasurer, Director

• General Management / Management: General Manager, Manager, Assistant Manager, Site Manager, Store / Location Manager

• Engineering: VP, Director, Manager, Engineering, Plant Engineer, Maintenance Engineer, Chief Engineer, Packaging / Processing / Production Engineers, Engineering Director

• Purchasing: VP / Director / Manager / Supervisor of Purchasing or Procurement, Purchasing Agent, Buyer, Purchasing Personnel

• Marketing & Sales: VP Marketing / Sales, VP Brand Management, Marketing Director / Manager, Category / Brand /Product Manager, Sales Director / Manager, Vending Manager, Account Exec, Ecommerce Director / Manager

• Warehousing / Distribution / Logistics: Warehouse / Distribution Manager / Director, Logistics / Traffic Manager / Director, Truck Fleet Manager, Repairs / Route Manager, Ecommerce Supply Chain

• Others

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerned Sectors & Functions

Other Sectors & Functions catered for under Our Brand Protection Services Fieldworks, includes:

Consultancy	Distribution
Engineering	Finance & Accounting
General Management & Administration	Imports & Exports
Information Tech. & Management Information	Logistics, Purchasing & Procurement
Marketing / Public Relations	Operations Management
Product Development	Production / Plant Management
Quality Control	Regulatory / Legal Affairs
Research & Development	Sales / Business Development
Supply Management	Trade Associations
Manufacturer: Finished Beverage Products	Manufacturer: Finished Food Products
Manufacturer: Ingredients & Additives	Packaging & Processing Services
Press & Media	Agricultural industries (rice / coffee / corn / nuts / sugarcane / rubber etc.)
Bakery Goods	Biotechnology
Confectionery Goods	Labelling
Printing	Brewing
Food Safety	Government / Trade Association
Research / Scientific	Retail Chain Management
Transportation / Logistics	Utility Services / Plant Management
Wholesaler

Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerned Stakeholders

Product Packs, Product Packaging & Packaging Research Stakeholders' Concerns covered under Our Brand Protection Services Fieldworks, includes the following:

Auditing / Certification	Automation / Drives & Control
Beverage / Brewing	Canning Technology
Chemical / Pesticide Residue Testing	Colour Retention Agents
Consulting Services	Contract Manufacturing
Converting / Package Printing	Databanks & Software
Encapsulation	Energy Efficiency Technology & Management
Filling	Food Analysis Laboratory Services
Food Hygiene Management	Food Quality Control Management
Food Safety Management	Food Storage & Protection
Labelling	Packaging
Packaging Machinery	PET / Plastics Processing
Technology	Processing Technique
Publishing	Quality Assurance
R&D	Reformulation
Regulatory	Transport / Storage Systems
Wrapping

---

Our Service Terms & Conditions

Note:

It is worthy to note that the Context of the word “Consumer” as used by James Areh Cognisance® widely implies either: Value-Chains, Actors, Individuals, Corporates, Communities, Sellers, Buyers, Customers, Players, Consultants, Experts, Influencers, Suppliers, Purchasers, Distributors, Supply-Chain, Distribution-Chain, Marketers, Families, Stockists, Agencies, Government, Representatives, Markets, Sectors, Users, Industries, or Beneficiaries.

---

Our Market Research, Market Surveys, Fieldworks & Data Collections Capabilities & Access are Wide Ranging.

For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.

Schedule a Free Consultation