Counterfeit Consumer & Non-Consumer Goods (or Counterfeit & Fraudulent, Suspect Items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the Trademark, Patent or Copyright of the brand owner by passing off its goods as made by the brand owner.
Counterfeit Products made up 5 to 7% of world trade in 2013, & in 2014 cost an estimated 2.5 million jobs worldwide, with up to 750,000 jobs lost in Africa. About 5% of goods imported into the African Union in 2013 were fakes, according to archived Research.
Our Brand Protection & Brand Intelligence Services Fieldworks
Brand Protection is the process of protecting the Intellectual Property (IP) of Companies & their Associated Brands against Counterfeiters, Copyright Pirates, & Infringers of other Types of IP, such as Patents, Design Rights, Color Mark & Trade Dress.
This is done not only to protect the loss of revenue from a company but also to protect a Company’s Image, Reputation & overall Value. Fundamentally, Brand Protection prevents Brand Abuse.
Brand Abuse is an umbrella term which refers generally to an outside party infringing on a Brand’s Intellectual Property to take advantage of its well-respected reputation. Brand Abuse can come in many forms.
We at James Areh Cognisance® understand the industry challenges for Anti Counterfeiting, Online Brand Protection, Cross Border Product Security, Cyber Crime, IP Legislations, Global Cloud Security, Serialization, & Track & Trace Strategies; hence, we helps the Senior Brand Protection, IP, & Security Professionals throughout the Supply Chain to forge strong & everlasting Business Relationships, Business Intelligence, Business Continuity, Business Development, Business Sustainability, & Business Risk Control & Management with Our Market Research / Social Research Fieldworks Best Practices & Knowledge about the very latest research affecting the trends in the Global Brand Protection Industry.
We create a better African Market & Environment for the Senior-level Executives to Privately Network & plan adequate Business Strategies, Business Risk Management & Mitigation.
Our Brand Protection & Brand Intelligence Services Fieldworks: Our Ranges Of Services
At James Areh Cognisance®, We offer several ranges of services in line with Brand Protection & Brand Intelligence which are listed below as follows:
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At James Areh Cognisance® We provide Investigation, Intelligence, & Due Diligence Services for the industry challenges as regards to Anti-Counterfeiting, Online Brand Protection, Cross Border Product Security, IP Intelligence, Serialization, Track & Trace Strategies.
We provide Feedback, Fieldworks & Support Services to helps mostly Senior Brand Protection, IP & Security Professionals throughout the Distribution & Supply Value Chain to forge ahead stronger & at the same time building a lasting business relationships & providing knowledge about the very latest research affecting the trends in global brand protection industry.
Our Brand Protection & Brand Intelligence Services Fieldworks: Our Brand Risk Management Insights
Our Brand Protection, Intelligence & Investigations Services are provided to suit Client’s needs in diverse manners & in diverse areas depending on Client’s Brand Risk Management Strategy; hence, complementing Clients Strategy in line with our Fieldworks related to Technical Controls & Inspections Solutions on the fields with regards to any of the following Client’s concerns:
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Our Brand Threats & Damage Control Services
Brand Protection is the process & set of actions that a right holder undertakes to prevent third parties from using its Intellectual Property without permission, as this may cause loss of revenue &, usually more importantly, destroys Brand Equity, Reputation & Trust. Brand Protection seeks primarily to ensure that Trademarks, Patents, & Copyrights are respected, though other Intellectual Property Rights such as Industrial Design Rights or Trade Dress can be involved.
Counterfeiting is the umbrella term to designate infringements to Intellectual Property, except for the term piracy which is sometimes (colloquially) used to refer to Copyright Infringement.
A narrower definition of Brand Protection which focuses on Trademark Infringement, is sometimes used. Counterfeiting of physical goods that involves Trademark Infringement is indeed one of the predominant forms of Intellectual Property Infringement.
However, both Copyright & Patent Infringement are possible without an Associated Trademark Infringement, & both may result in loss of revenue & of Brand Equity. Eliminating diversion, gray market, or product theft & resale, are generally considered as well as part of a Brand Protection Strategy, even though an Intellectual Property may not be necessarily infringed.
Our Counterfeit Consumer & Non-Consumer Goods (Or Counterfeit & Fraudulent, Suspect Items – CFSI) Perspectives
Counterfeit Consumer & Non-Consumer Goods (or Counterfeit & Fraudulent, Suspect Items - CFSI) are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the Trademark, Patent or Copyright of the brand owner by passing off its goods as made by the brand owner.
Counterfeit Products made up 5 to 7% of world trade in 2013, & in 2014 cost an estimated 2.5 million jobs worldwide, with up to 750,000 jobs lost in Africa. About 5% of goods imported into the African Union in 2013 were fakes, according to archived Research.
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Our Brand Protection & Brand Intelligence Services Fieldworks: Our Core Audience
Our Core Audience for Our Brand Protection Investigations & Compliance Support Services are as follows:
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At James Areh Cognisance® We bring together the leading-edge Insights & Field Solutions to provide unparalleled business strategies & knowledge of the markets. We have built a strong reputation in the market by providing Exclusive Business Intelligence & the Industry Trend Analysis to the various Clients & several Solution Providers either directly or indirectly or via referrals from the world’s leading sectors as listed under our Website Page titled Our Sectors.
Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerns
Our Brand Protection & Brand Intelligence Services Fieldworks coves & caters for the following groups, classifications & categories of items, goods, services or brands listed below:
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Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerns Roles
Our Brand Protection & Brand Intelligence Services Fieldworks coves & caters for the following groups, professionals, industries, sectors, roles, or designated services listed below:
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Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerned Sectors & Functions
Other Sectors & Functions catered for under Our Brand Protection Services Fieldworks, includes:
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Our Brand Protection & Brand Intelligence Services Fieldworks: Our Other Concerned Stakeholders
Product Packs, Product Packaging & Packaging Research Stakeholders' Concerns covered under Our Brand Protection Services Fieldworks, includes the following:
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Our Service Terms & Conditions
Note:
It is worthy to note that the Context of the word “Consumer” as used by James Areh Cognisance® widely implies either: Value-Chains, Actors, Individuals, Corporates, Communities, Sellers, Buyers, Customers, Players, Consultants, Experts, Influencers, Suppliers, Purchasers, Distributors, Supply-Chain, Distribution-Chain, Marketers, Families, Stockists, Agencies, Government, Representatives, Markets, Sectors, Users, Industries, or Beneficiaries.
Our Market Research, Market Surveys, Fieldworks & Data Collections Capabilities & Access are Wide Ranging.
For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.
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